One of the keys to organizationalsuccess is strategic positioning in themarket in which organizationoperates, with the aim of gainingcompetitive advantage.A fish will eventually die if it is out of the water and a bird thrown inwater cannot fly and hence the need for any organization to understandthe environment in which it operates, be able to formulate winningstrategies and achieve above average returns. This book systematicallyand practically explains the process of strategic planning from how to craft mission, vision, and objectives to how an organization can analyze its internal and external environment and competitors. The book discusses how an organization can formulate, implement, evaluate, and monitor its strategies effectively. An organization that drifts through without any plan has no future and is likely to die or not earn above-average returns. This is an easy-to-read book with relevant practical exercises at the end of every chapter to help the reader fully understand and apply the lessons learned. This book will help any organization to know where they are, where they are going, and how to get there because doing the wrong thing efficiently has no eventual benefit to the organization.